work

what i build for early and growth-stage SaaS teams.

CS operations

building the systems and tooling your CS team runs on. auditing what exists, structuring data, and configuring the workflows, dashboards, and automations that match how your team actually works.

  • CRM audit, data cleanup, and restructuring
  • lifecycle stages, pipelines, and properties configured correctly
  • dashboards for active customers, MRR, and subscription status
  • onboarding flows and customer implementation playbooks
  • automated value reports and QBRs

platform implementation

setting up a new platform with a plan behind it. discovery, strategy, build, enablement. same methodology whether the CS team is 3 people or 30.

  • CSP implementation from discovery through enablement
  • CRM configuration and optimization
  • data migration and integration setup
  • train-the-trainer sessions so your team runs it independently

strategy & alignment

company-wide alignment work. vision, positioning, and the operational structures to scale. from ICP definition to pricing to the narrative that runs through every touchpoint.

  • vision and strategy development with measurable pillars
  • ICP definition and narrowing
  • pricing and packaging revamps
  • narrative and positioning across product, sales, marketing, and CS

AI infrastructure

connecting your existing tools into a single data layer, then building AI agents and automations on top. data collection, synthesis, and action across your whole stack.

  • unified data warehouse connecting CRM, meetings, and messaging
  • AI agents that query, report, and write back to your tools
  • automated briefings, risk alerts, and account digests
  • workflow automation built around how your team operates
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